Quality Bottle Closures: Meeting Consumer’s Expectation
For most people, the bottle cap or closure will be the first thing they see on a package - it is the part that they will encounter the most when using the product at home. Product quality is the key to customer satisfaction and bottle closures are no exception. They are, however, married to the needs of a producer/maker to improve safety and preserve the integrity of products. Today, consumer demand has pushed brands and suppliers to find new solutions to deliver closures that offer a better fit to their favorite beverage bottles. Various studies have been conducted on how consumers use beverages like wine, and how personal the experience is to each consumer. If their favorite beverage spills in a car, leaks on their clothes, or otherwise fails to function in some way, the brand tends to lose a customer. This is because the company has not been able to fulfill the quality and value that they aim to bring to their brand and packaging. Moreover, consumers are demanding for closures...