Packaging as the First Tool for a Brand's Success
While it is true that to emerge in the market you need to focus on a unique brand communication that represents the company's history, the tool through which all this can be told is the packaging. A brewery's visual identity starts with the definition of the packaging. In fact, packaging elements can direct attention to a wine bottle on a shelf in a shop, on the counter of a bar, or at an event - thanks to a rich and engaging design. It is widely seen that only those businesses that offer attractive yet useful bottle designs compete in the market. Beverage businesses' success depends a lot on the ability to attract customers towards the bottle designs. Besides the actual beverage quality, having an attractive label and closures design makes the product stand out on a shelf. Moreover, beautiful bottles with attractive bottle closures give the customers’ their value for money and an experience that is pleasurable. Nipra is one such company that offers attractive alumin...